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About us

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We wish to regularize the unorganised local businesses so that they can be more reachable and communicate in real time.

Vision

Our Vision is to be the leading technology solution provider for MSME businesses.

Misison

Our Mission is to enable local businesses to use the software as a solution for better customer connect and conversational commerce.

11ZA is a SaaS solution built on the WhatsApp Business API, enabling business owners to streamline customer engagement and efficiently manage their WhatsApp Communications.
With 11ZA, you can send personalized notifications, promote your business, respond to customer inquiries, and provide seamless support—all from a single platform. Our solution helps you centralize and manage customer interactions effortlessly, giving you complete peace of mind.
Powered by the WhatsApp Business API, 11ZA enables medium to large businesses to engage with customers at scale. With advanced automation, streamlined operations, and sales-driven features, you can leverage the world's most popular messaging platform to grow your business efficiently.

About the Founders


Nirmitkumar Choraria – Founder & CEO

With over 12 years of experience working closely with MSME businesses, Nirmitkumar brings a deep understanding of the challenges businesses face in building strong customer relationships and driving sustainable growth.

His experience working with diverse businesses has given him valuable insights into the gaps between businesses and their customers. He believes that the right use of technology can simplify these challenges, improve customer engagement, and create better business outcomes.

As Founder & CEO, he is focused on building practical, technology-driven solutions that help MSMEs strengthen customer connections, streamline their processes, and grow with confidence.

Team 11za

Jignesh Viradiya

Denish Ubhal

Chetan Chhajer

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